Doggle
狗歌
Doggle is an online search engine for dogs that aims to question the gatekeeper role of search engines like Google.
Borrowing the theory from ‘Pavlov’s dog’, I regard that search engines share a similar training process as the experiment. Search engines provide highly customised and "tasty" results based on the user’s search history, location and language. By manipulating the results, they create a dreamlike filter bubble for users and an instinctive connection between search engines and users’ search behaviour.
The interactive site is developed around a reward system. For each search query, users are rewarded with a ‘Good Boy’ positive reinforcement and a feed of dog-related moving images.
https://doggle.day/
Borrowing the theory from ‘Pavlov’s dog’, I regard that search engines share a similar training process as the experiment. Search engines provide highly customised and "tasty" results based on the user’s search history, location and language. By manipulating the results, they create a dreamlike filter bubble for users and an instinctive connection between search engines and users’ search behaviour.
The interactive site is developed around a reward system. For each search query, users are rewarded with a ‘Good Boy’ positive reinforcement and a feed of dog-related moving images.
https://doggle.day/
Web Design / Web Development
2022
